Uhlahlelo loShishino lweSigarethi lwe-Elektroniki lwaseTshayina: Abavelisi abaninzi abaKhuphisana neReyithi yokuPhindisa kwiMarike yaMazwe ngaMazwe okanye ukuQinisekisa iPhatheni yekamva kunye neNdlela.

“Isigarethi sombane luhlobo olutsha lwemveliso ye-elektroniki, enecuba eliphathwayo le-elektroniki.Ubukhulu becala ilinganisa uhlobo lwecuba eliqhelekileyo kwaye isebenzisa iinxalenye ezifana ne-e-liquid, inkqubo yokufudumeza, umbane, kunye nesihluzo ukutshisa kunye ne-atomize, ngaloo ndlela ivelisa i-aerosols kunye nevumba elithile.

1. Isishwankathelo, ulwahlulo, kunye neempawu zeshishini lomdiza we-elektroniki

Umdiza wombane luhlobo olutsha lwemveliso yombane, eyicuba ephathwayo ye-elektroniki.Ilinganisa ubukhulu becala uhlobo lwecuba zesintu kwaye isebenzisa iinxalenye ezifana ne-e-liquid, inkqubo yokufudumeza, unikezelo lwamandla, kunye nesihluzo ukutshisa kunye ne-atomize, ngaloo ndlela ivelisa i-aerosols kunye nevumba elithile.

Ngokuka "Uhlahlelo lweNgxelo yoPhando lweSimo soPhuhliso kunye neSicwangciso soTyalo-mali kwiMarike yeCigarette yaseTshayina (2023-2030)" ekhutshwe yi-Guanyan Report.com, imidiza ye-elektroniki yahlulwe yaba yimidiza ye-athomu yombane kunye neemveliso zecuba ezingatshiyo (HNB) esekwe. kwimigaqo yabo yokusebenza.I-Electronic Cigarette (EC), eyaziwa ngokuba yi-Electronic Nicotine Delivery Systems (ENDS), luhlobo olutsha lwemveliso yecuba evelisa igesi nge-oyile ye-atom ukuze isetyenziswe ngabantu.Umdiza we-electronic atomized cigarette sisixhobo esincinci esisetyenziselwa ukulinganisa okanye ukubuyisela icuba lecuba.Umgaqo wayo osisiseko kukusebenzisa ukufudumeza, i-ultrasound kunye nezinye iindlela zokusebenzisa i-atomize i-glycerol okanye i-propylene glycol isisombululo esiqulethe i-nicotine kunye ne-essence components, ukuvelisa inkungu efana nokutsha kwecuba ukuze abantu batshaye.Okwangoku, i-e-cigarettes ekhoyo ekhoyo kwimarike yahlulwe kakhulu ibe yi-e-cigarettes evaliweyo kunye ne-e-cigarettes evulekileyo.IHeating Non Burning (HNB) ayisuki ecubeni, kwaye umgaqo wayo wokusebenza kukuvelisa ii-aerosols ezinenikotini emva kokufudumeza iiflakes zecuba ukuya kwi-200-300 ℃.Ngenxa yobushushu obusezantsi kakhulu bokusebenza xa kuthelekiswa nemidiza yesintu (600 ℃) kunye nokulungiswa okuntsonkothileyo kwamagqabi ecuba, ineempawu zokunciphisa ubungozi obunamandla.

Ukusuka kwimbono yeempawu zoshishino, indlela yokuvelisa ishishini le-cigarette ye-elektroniki ayikavuthwa, kunye nemveliso ephezulu kunye nobunzima beemarike.Utshintsho kwimfuno yabasebenzisi lubeke uxinzelelo olukhulu kuphando kunye nophuhliso ekupheleni;Ukususela kumbono wesimo soshishino, i-cigarettes ye-elektroniki, njengommeli wemveliso yoqoqosho olutsha, iifomathi ezintsha, kunye nokusetyenziswa okutsha, ziye zaba luncedo olubalulekileyo kwi-cigarettes yendabuko.

2. Ukususela ekukhuleni kobuqhetseba ukuya kuphuhliso olucwangcisiweyo, ishishini liye langena kwixesha eliqhelekileyo

Ukunyuka koshishino lwe-cigarette ye-elektroniki yase-China kunokulandelwa kwi-2003, xa usokhemisti ogama lingu-Han Li wadala icuba lokuqala le-elektroniki phantsi kwegama elithi Ruyan.Ngenxa yezithintelo zokungena eziphantsi kunye nokungabikho kwemigangatho yelizwe, iindleko zemveliso ye-cigarette ye-elektroniki iphantsi kakhulu, kodwa umda wengeniso yeshishini lonke awukho phantsi xa kuthelekiswa necuba lendabuko, okukhokelela ekubeni yonke imboni ye-cigarette ye-elektroniki ime kwi-dividend. "yengeniso ephezulu kunye neerhafu eziphantsi".Oku kukwakhokelele abantu abaninzi ngakumbi ukuba bangene kulwandlekazi lweshishini lomdiza we-elektroniki phantsi kwendlela yomdla.Idatha ibonisa ukuba ngo-2019 kuphela, bekukho ngaphezulu kwamatyala otyalo-mali angama-40 kumzi mveliso wecuba lombane.Ngokweenkcukacha-manani ezixeliweyo zotyalo-mali, utyalo-mali lulonke kufuneka ubuncinane ludlule kwibhiliyoni e-1.Phakathi kwabo, i-MITO Magic Flute e-cigarettes iphumelele amanqaku aphezulu ngonyaka kunye ne-50 yezigidi zeedola zase-US ngoSeptemba 18th.Ngelo xesha, iimpawu eziphezulu ze-cigarette ze-elektroniki kwiimarike, ezifana ne-RELX, TAKI, BINK, WEL, njl., zifumene utyalo-mali, ngelixa ii-brand ezintsha ezidumileyo ze-intanethi, i-Ono Electronic Cigarette, i-FOLW, kunye ne-LINX, eyavela kwi-6.18 Imfazwe yehlabathi, yafumana utyalo-mali lwezigidi ezingamashumi, kwaye neempawu ezininzi ezaziwayo zinemali.

Emva kophuhliso olukhawulezayo lweshishini, kukho ingqiqo efihliweyo yokusebenza "ngokurhabaxa kunye nokuphambana" kunye "nokukhula kwe-barbaric" yabavelisi be-cigarette ye-elektroniki.Ziyanda iimveliso ezingeyonyani kunye neziganeko ezingakhuselekanga zenzeka.NgoNovemba ka-2019, amasebe amabini akhuphe uxwebhu oluthintela ukuthengiswa kwecuba kwi-intanethi, okubangela umothuko omkhulu kwishishini lecuba le-elektroniki.Kuninzi lweenkampani ze-e-cigarette eziye zahlala kwi-intanethi ixesha elide, oku ngokungathandabuzekiyo kuyingozi.Ukusukela ngoko, imodeli yeshishini ebikade ilawulwa kwi-Intanethi ingene esiphelweni, kwaye ekuphela kwendlela yokuphuma kukubuyela kwimodeli engaxhunyiwe kwi-intanethi.Emva koko, iiNgcebiso eziKhokelayo malunga nokuKhutshwa kweeLayisenisi zeShishini leMveliso yeCuba yeMonopoly yeeMveliso zeCigarette eziNxulumene neMveliso yamaShishini, iMiqathango eMininzi yoMgaqo-nkqubo wokuPhakamisa uLawulo loMthetho kunye nokuMiswa koShishino lweCigarette lwe-elektroniki (Isilingo), kunye neMithetho yoLawulo lweSigarethi ye-elektroniki (Isilingo). ) zaye zaziswa ngokulandelelanayo, kwaye ukungaqiniseki kwekhonkco lemizi-mveliso kwalungiswa ngokuthe ngcembe.

3. Ngaphantsi kolawulo lwecuba lukazwelonke, ukukhuthazwa komvelisi, ukuqonda kwabathengi abaqolileyo, kunye nokuphindaphinda kwemveliso, isikali soshishino siyaqhubeka nokwandisa.

Isenzo sesine esikhethekileyo sezenzo eziphambili ze-15 ze-Healthy China Action (2019-2030) kukulawula ukutshaya, okucacisa ingozi enkulu yokutshaya kwimpilo yabantu kwaye iphakamisa iinjongo ezithile zesenzo ezifana "ngo-2022 kunye no-2030, inani labantu." ekhuselweyo yimimiselo ebanzi yokungabikho komsi iya kufikelela kwi-30% kunye ne-80% nangaphezulu, ngokulandelanayo" kwaye "ngo-2030, izinga lokutshaya abantu abadala liya kuncitshiswa libe ngaphantsi kwe-20%".Phantsi kokhokelo lwemigaqo-nkqubo yesizwe yokukhuthaza abantu ukuba balawule ukutshaya, ukuqondwa kwempucuko nokuphila okusempilweni phakathi koluntu ngokubanzi kuyaqhubeka kusanda, yaye umlinganiselo wokutshaya uyancipha ngokuthe ngcembe.Sithatha umzekelo waseBeijing, ukususela ekuphunyezweni kweMigaqo yoLawulo lokuTyaya yaseBeijing ngaphezu kweminyaka emi-6, izinga lokutshaya phakathi kwabantu abaneminyaka eli-15 nangaphezulu esixekweni liye lehla ngokuthe ngcembe.Idatha ibonisa ukuba izinga lokutshaya phakathi kwabantu abaneminyaka eyi-15 nangaphezulu liye lehla ukuya kwi-19.9%, kwaye injongo ebekwe yi-Healthy Beijing Action ukufezekisa izinga lokutshaya elingaphantsi kwe-20% phakathi kwabantu abaneminyaka eyi-15 nangaphezulu ngo-2022 sele ifunyenwe ngaphambili. yeshedyuli.Ngaphantsi kwemeko yelizwe elizayo yokulawula ukutshaya, inani labantu abatshayayo liya kuqhubeka liyancipha.Ngenxa yokuba abaninzi abatshayayo badinga ixesha lenguqu xa beyeka ukutshaya, i-cigarettes ye-elektroniki ibonise iingenelo zayo: ukubavumela ukuba bathathe indawo yolonwabo lokukhanyisa i-cigarettes kunye ne-cigarettes ye-elektroniki, ngelixa bengaphefumli isixa esikhulu se-nicotine, ngokuthe ngcembe banciphisa ukuxhomekeka kwabo kwi-cigarettes.Ke ngoko, abathengi abaninzi bakhetha icuba ze-elektroniki njengexesha lotshintsho lokuyeka ukutshaya.

4. Uhlaziyo lohlaziyo lwemveliso ngundoqo kuphuhliso loshishino, kwaye izinga lokuphindaphinda kwixesha elizayo linokuqinisekisa ubume beshishini kunye nendlela.

Ukususela kumzuzu wokwenziwa, i-cigarettes ye-elektroniki ayiyekanga ukuphindaphinda.Ukuphindaphinda ngalunye kuya kudala iqela leenkampani, kwaye iimpawu zempahla yabathengi ezihamba ngokukhawuleza zibonakala ngakumbi.Iimveliso ezineempawu ezicacileyo zeempahla zabathengi ezihamba ngokukhawuleza ziya kuhlaziya kwaye ziphindaphinde ngokukhawuleza.Ingakumbi i-e-cigarettes elahlayo ineempawu zempahla yabathengi ehamba ngokukhawuleza, kwaye umjikelo wokusetyenziswa kweeseti ze-cigarette uhlala nje iintsuku ezimbalwa.Ukongeza kwincasa, ukubonakala okuguquguqukayo, njl., Zizo zonke iindlela zokutsala abathengi.Ke ngoko, ukuphuculwa kwemveliso kunye nokuphindaphinda kuyisitshixo sokukhuthaza uphuhliso lweshishini le-e-cigarette.

Okwangoku, amashishini aphezulu ahlala ephucula kwaye egqobhoza kuphando lwemveliso kunye nophuhliso.Umzekelo, uphawu oluphambili lwecuba ze-elektroniki, i-MOTI Magic Flute, ifumene isatifikethi selizwe lobugcisa obuphezulu ngemigudu eqhubekayo yokusungula izinto ezintsha kunye nophando lwezenzululwazi.Ukuza kuthi ga ngoku, i-MOTI Magic Flute inamalungelo awodwa omenzi wechiza angama-200, aquka imiba eyahlukeneyo efana nenkangeleko yemveliso kunye nolwakhiwo, kwaye sele isetyenzisiwe kwiimveliso, ukufezekisa ukuphuculwa okuqhubekayo kunye nokuphindaphindwa kwemisebenzi yemveliso;I-TOFRE Furui iseke iziko layo lokuyila le-R&D lamazwe ngamazwe kunye nelebhu yowama-2019 ehambelana nemigangatho ye-CANS ukuze kuphuhliswe iimveliso ezingcono.Ikwaseke iiprojekthi zophando ezineelabhoratri zeyunivesithi ezininzi ezaziwayo kwaye iyaqhubeka nokwandisa utyalo-mali lwe-R&D;Ukuza kuthi ga ngoku, i-TOFRE Furui inamalungelo awodwa omenzi wechiza aphantse abe ngama-200, aquka imiba eyahlukeneyo enje ngenkangeleko yemveliso kunye nolwakhiwo, kwaye zonke zisetyenzisiwe kwiimveliso, ziphumeza uphuculo oluqhubekayo kunye nokuphindaphindwa kwemisebenzi yemveliso.Ukongeza, amanye amashishini anxulumeneyo kolu shishino nawo athe atyala imali eninzi kuphando nakuphuhliso lokuvelisa izinto ezintsha kwaye avelisa iziphumo ezibonakalayo, exhasa uphuhliso oluzinzileyo loshishino luphela.Ukuthathela ingqalelo ukuchasana phakathi komthwalo womsebenzi kunye nexesha, izibonelelo zabantu, kunye nemida yeqela lelungelo elilodwa lomenzi wechiza kwisiseko se-atomization kunye ne-e-liquid teknoloji, nokuba i-R&D kunye nokusebenza kakuhle kwemveliso yamashishini okubonelela ngokusekwe kwizipho zawo zinokuhlangabezana nenqanaba lokuphindaphinda kweemveliso zokuphela ziya kuba eyona nto iphambili kukhuphiswano lwenguquko kwimo yoshishino.

5. Icala le-brand linepateni egxininisiweyo, ngelixa icala lokuvelisa libonisa ipateni yamandla angatshintshiyo

Okwangoku, ipateni yeempawu ze-e-cigarette yaseTshayina igxininiswe, kwaye kuphela inkampani ephambili ye-elektroniki ye-cigarette brand Yueke (RLX), i-Wuxin Technology, enesabelo semarike esiphantse sibe yi-65.9%.I-SMOK, eyazibeka njengemveliso yokungena kwinqanaba lokuqala, yenze inkqubela phambili emihle kwiminyaka yamuva ngokwemigaqo yeBluetooth yezixhobo ze-e-cigarette, uphuhliso kunye nokusebenza kwee-apps (ixesha le-Steam), kunye nokusekwa kwe-e-cigarette. Imidiya yokuncokola.Kunokuthiwa akusekho kuphela ukuveliswa kweemveliso ze-cigarette ze-elektroniki ngokwazo, kodwa kukho izenzo ezithathwayo kwinkonzo kunye nokulima kwenkcubeko ye-cigarettes ye-elektroniki.Lilonke, lizuze impumelelo enkulu kwiimarike zaseYurophu naseMelika, ngokuthe ngcembe likhulula iinkampani zaseTshayina ze-e-cigarette ekubekweni kweefektri zekhontrakthi.

6. Abavelisi abaninzi bayabheja kwiimarike zaphesheya, kwaye ukwandiswa okuthe ngqo okujoliswe kuko kunokuba yindlela esebenzayo yokuvula amajelo okwandisa phesheya.

Xa kuthelekiswa nemigaqo-nkqubo ekhulayo engqongqo yolawulo kwimarike yasekhaya, imarike yaphesheya kweelwandle inesiseko esibanzi sabasebenzisi kunye namathemba ekamva.Ngokwengxelo ethi "2022 Electronic Cigarette Industry Export Blue Book", ubungakanani bemarike ye-elektroniki ye-cigarette buya kudlula i-108 yeebhiliyoni zeedola zaseMelika ngo-2022. kunye nobungakanani bubonke obudlula i-100 yeebhiliyoni zeedola zaseMelika.

Okwangoku, uninzi lweempawu kunye nabavelisi baqala ukugxila kwiimarike zaphesheya, kwaye iinkampani ezikhokelayo ezifana neYueke kunye ne-MOTI Magic Flute sele ziqalisile ukubheja kwiimarike zaphesheya.Umzekelo, iYueke yazama ukuphonononga phesheya kwango-2019. Emva kokusekwa kwayo ngo-2021, iYueke International, ejongene noshishino lwaphesheya kweelwandle, iqokelele izigidi zabathengi kumazwe angaphezu kwama-40 kwihlabathi liphela.Olunye uphawu, i-MOTI Magic Flute, ngoku inoshishino kumazwe angama-35 kunye nemimandla kwihlabathi liphela, inamasebe ahlukeneyo angaphezu kwe-100000 kwihlabathi liphela, kwaye yade yaseka iqonga elizimeleyo le-e-commerce kushishino lwaseMntla Melika.Imephu yangoku yemidiza ye-elektroniki ehamba kwihlabathi liphela isuka kuMntla Melika, iNtshona Yurophu, iJapan kunye noMzantsi Korea, uMbindi Mpuma, uMzantsi-mpuma Asia ukuya kwimarike ebanzi eLatin America kunye naseAfrika, kwaye isantya sokutshayela ihlabathi siyakhawuleza.

Ukufumana abasebenzisi abakumgangatho ophezulu be-e-cigarettes phesheya kolwandle kubalulekile.Ukususela kumbono wemarike yehlabathi, amadoda aneminyaka eyi-25-34 liqela eliphambili leemveliso ze-cigarette ze-elektroniki, kodwa iqela labasetyhini linyuka ngokusekelwe kuphuhliso lwecandelo elincinci le-cigarette, elibalelwa kwi-38%, kwaye eli nani lihlala likhula.Ukongeza, ukuthetha ngokuthe ngqo, uninzi lwabasebenzisi be-e-cigarette ngabadlali bemidlalo ye-esports, abathanda i-basketball, kunye nabaphembeleli befashoni, kunye neelebhile ezithile.Ke ngoko, ukwandiswa okuthe nkqo okuya ngqo kusenokuba yindlela esebenzayo yokuvula imijelo yolwandle.


Ixesha lokuposa: Dec-14-2023